From AIK to DVSC: Söderberg's December role includes the matchday experience
Loki announced their incoming company manager on 26 October. Supporter relations and commercial development are part of his remit.
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Fredrik Söderberg takes charge as DVSC's company manager on 1 December, the Debrecen club announced on 26 October. His remit includes developing supporter relations, the matchday experience and commercial opportunities.
What might supporters notice?
The appointment also covers the club's organisational operation. Serving people attending matches is therefore part of the brief; the announcement does not specify a new service or ticket-price change.
Söderberg previously served as AIK's chief executive and club director. The Swedish club's original statement of 1 July had already announced his departure and the search for a successor. The new development is his Debrecen role and its start date.
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