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Football / News

On enters football with Mbappé

Kylian Mbappé joins On as Thierry Henry becomes director of football. The September 18 announcement goes beyond a sponsorship switch.

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Kylian Mbappé smiles while leaning on machinery at On’s laboratory.
Kylian Mbappé at On’s laboratory in Zurich, in official press imagery for the September 18, 2026 football announcement. © Juergen Teller / On. · Photo: © Juergen Teller / On · On press imagery · Digital/PR · Evergreen (Unlimited) · Credit: © Juergen Teller
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Mbappé is not changing clubs: he is helping build a new football brand. Swiss company On announced the partnership in Zurich on September 18, 2026; the French forward will also contribute to product development. Thierry Henry becomes director of football. On’s announcement

More than a different logo

His Nike era has ended. Our editorial reading is that the real question now is how much of a star’s visibility can translate into a convincing product on the pitch. A famous name attracts attention; a football boot still has to prove itself in every sprint and touch. An announcement is not, by itself, a performance test.

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