The urban language of sporting style
Movement, proportion and personality. Sporting style is more interesting than its logos.
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It is easy to discuss the meeting of sport and style as a list of brand names. A more interesting question is how a garment’s meaning changes when it moves from the edge of a court into the city.
Begin with movement
Clothing connected to sport comes fully into view through movement. We see a jacket differently on arrival, a shirt during conversation or shoes after a long walk. Personal use contributes at least as much to style as the object itself.
Our editorial perspective is therefore not about prescribing a compulsory wardrobe. We look at how a particular person, occasion and form come together.
Individual proportions are interesting
A simple outfit can have character when its emphasis is clear. A colour, a fabric or a considered proportion may be enough to make it personal. That does not make every sporting garment suitable for every occasion.
Future product stories will distinguish actual experience of use, a presentation and a sponsored appearance. We will not describe something as tested if we have not tried it.
A portrait beyond the field
What an athlete wears during an interview or on arrival can add a detail to a portrait. On its own, it does not explain a personality. BSR Lifestyle is curious about those details while leaving room for the person to say what they chose, and why.
